It’s November 2018, and this is a CRITICAL advisory to California used car dealers! The absolute importance of after sales service for licensed DMV auto dealers in 2018 could not be a bigger concern in keeping great relationships and expanding your dealer business through word-of-mouth! Especially in the age of social media and virality lurking behind every corner if you decide to cheat a customer!

Advantages of After Sales Service for Used Car Dealers.

I would bet that the majority of your car sales are being made on an, as-is basis. This means that you are not contractually required to provide any type of service to any vehicle you sell.

I’m also willing to bet that you have heard that “the customer is always right”. Furthermore, you have heard that you should always do everything you can to make sure that you have a happy customer.

No arguments there! So when does “going the extra mile” put your used car dealership in a position to be sued by your own clients?

After Sales Service Example

Imagine that you sell a car as-is and two weeks later, some small challenge is happening. Perhaps the air conditioning is not really getting as cold as your customer expected or their windshield wipers seem to be a little out of alignment.

Regardless what the issue is, you know you can get in there and fix for them without too much trouble. Now the questions is should you?

Keep in mind your As-Is Sales Contract and the Federal Buyer’s Guide didn’t list any warranties!!

Should you fix that small issue knowing the importance of after sales service?

You’ve got to be careful with this. After 20 years in the insurance business, I can tell you right now there’s a ton of great used car dealers that got caught in this exact trap.

You have already sold the car (or truck) as-is and your sales contract states it. Even though you might want to fix that minor detail, by doing so you set a precedence with your client that you are willing to operate outside the constraints of your legally-binding sales contract.

Further, that customer could potentially come back to you later and ask you to provide even more after-sale service and would be justified to do so. And if for some reason you decide not to provide the additional service as they now feel entitled to demand from you, then off to small-claims court you go!

How do you avoid this problem while still provide a great after sale service?

This is a great question and I’m so glad that you asked! I could go into the gory details here or you could watch the video above and in 6 minutes you will know exactly how to handle this issue in the most professional way possible.

You will generate goodwill with your customers while still being able to protect your dealership from people who will just try to take advantage of your good nature.

Please Connect with your friends at Your Car Dealer Bond!

Although our professional opinion is that this is the best tip of 2018 that we have seen in a video that is 6 minutes or less. Most importantly to us, is what you think. Please leave us a comment and subscribe to the Your Car Dealer Bond YouTube channel if you appreciate the content.

How can Mike Ramos and Your Car Dealer Bond LLC help you?

Call anytime toll-free at 866-357-4405 if we can help you place your car dealer bond or used car dealer insurance policy. Why? Because we really are a 1-stop shop for all your dealer needs!

Here are just some of the most popular in 2018:

• Stunning business card development.
• Customized Business card layouts.
• Website Creation and SEO.
• Press Release and Freelance writing.
• Branded Email Set-Up.
• YCDB Quicktips Series – free for salespeople and owners.
• Your Car Dealer Podcast – the only podcast dedicated to the success of the used car dealer industry!

Since we fully understand the importance of after sales services, please feel free to contact YCDB at any time after you have purchased a dealer bond from us or any of the YCDB Media Services!

YCDB is making a commitment to excellence in 2018 for you!

#importanceaftersalesservice

#aftersalesservice

#cardealersales